The Toronto Raptors will play against the San Antonio Spurs on Tuesday in an NBA LEAGUE PASS game that has long been scheduled by NBA Digital and NextVR for a live broadcast in virtual reality to viewers in the United States. Fans in Canada, on the other hand, won’t be able to watch the stream of […]
NBA fans are constantly looking for ways to get the inside scoop on their favorite teams. NBA teams have introduced behind-the-scenes Snapchat stories, and individual players are now able to interact with fans on social media. Now, fans will get a look on what happens at morning pregame shootarounds – something that has traditionally been […]
Former NBA player Linas Kleiza is investing in Baltic Arrow, a car-sharing platform in his native Lithuania that is funded by Nextury Ventures. Kleiza, who played four seasons with the Denver Nuggets and three with the Toronto Raptors, appeared at the press conference announcing Baltic Arrow. The platform enables users to temporarily exchange vehicles with […]
DeMar DeRozan may have been an All-Star, but basketball has always been a team game. The 30 franchises that make up the NBA have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Toronto Raptors. Stay tuned to for ongoing coverage of the #NBADigitalSeries.
