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Jul 07, 2017

Go Behind The Scenes With Jim Harbaugh’s YouTube Channel

Michigan coach Jim Harbaugh is no stranger to social media. Twitter is his go-to: he has used the social media platform as a means to trash talk everyone from “Pete” Finebaum to Nick Saban, all while getting to “belly laugh” his way through memes. “I really love [Twitter]. I really do,” Harbaugh told GQ in […]

Dec 31, 2016

Michigan Football Goes ‘Live’ From Orange Bowl With Periscope 360 Video

According to Brian Wagner, the foundation for University of Michigan athletics and its digital strategy is to bring fans not in attendance “into the games.” Prior to Friday’s Orange Bowl, the Digital Strategy and Creative Lead along with his social counterparts took advantage of Periscope’s new live 360 video feature to bring fans closer to the field […]