As endurance athletes have come to take for granted their heart rate monitors, GPS units and ergometers, strength and power athletes (and their coaches) have been on the outside looking in at the digital space. Strength and conditioning (S&C) coaches prescribe and monitor load, volume, rest and percent of maximum capacity, but these factors do […]
It’s the age-old philosophical question for skateboarders from around the world: If you learn a new skateboarding trick, but no one’s around to see it, did you actually learn a new trick? Philosophy aside, a start-up company, Krack, is quickly pushing the boundaries of fitness wearables to help the extreme sporting community enter the wearable, […]
For the longest time, high school athletes that want to get discovered by top college programs had to submit standard VHS tapes or DVDs of their highlight reels. This process still continues to this day since it’s a basic format to use. The ability to dictate what’s shown has been made possible due to […]
Zach Randolph might be the most feared power forward in the league, but basketball has always been a team game. The 30 franchises that make up the NBA have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Memphis Grizzlies. Stay tuned to for ongoing coverage of the #NBADigitalSeries.
DeMar DeRozan may have been an All-Star, but basketball has always been a team game. The 30 franchises that make up the NBA have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Toronto Raptors. Stay tuned to for ongoing coverage of the #NBADigitalSeries.
