The biggest sporting event of the season – Super Bowl XLVIII – may also be the biggest marketing event of the non-holiday season. The 30-second ad spot during the game now costs $4 million, a price that has nearly doubled over the last ten years according to Kantar Media. During that span, advertising time has […]
The stage is set. On February 2nd, 2014, the Seattle Seahawks will take on the Denver Broncos in Super Bowl XLVIII, at MetLife Stadium in New Jersey. This is projected to be the coldest Super Bowl ever (the current coldest Super Bowl was during Super Bowl VI played at Tulane Stadium in 1972 where the […]
Richard Sherman was far from a household name before last week’s NFC Championship game. Other than avid football fans and Seattle locals, few knew the All-Pro cornerback for the Seattle Seahawks. After last Sunday’s game, though, Sherman became the talk of the country, as all eyes turned to him. From tweets to memes to articles […]
Kyrie Irving is one of the NBA’s brightest young stars, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Cleveland Cavaliers. Stay tuned to SportTechie for ongoing coverage of the #NBADigitalSeries.
Several sports teams across the country struggle to find a platform that allows for a comprehensive hub of team information and content for quick and easy viewing. However, a new app has come into play that allows for teams to have instant access to do just that and more. Sprio is an app that allows […]
