The NFC North is a very interesting division to analyze from a digital marketing perspective. It contains some of the oldest rivalries in the league, the last two league MVPs, and the only community-owned pro sports team in the United States. It also only produced one playoff team this season- the Packers at 8-7-1 – and […]
Brad Stevens may very well be a coach on the rise in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Boston Celtics. Stay tuned to SportTechie this month for ongoing coverage...
In today’s world, everything seems to be going toward mobile. However, DeskSite is taking a different approach: choosing to ignore the small screen and instead deliver premium HD content that supplements live sports content. In addition, the service seeks to deliver fewer but more relevant advertisements to its consumers. This benefits not only the viewer, […]
The following is a guest post by Mark Snyder, the Creator and Chief Executive Officer of TennisData and an IT Manager at Northrop Grumman. What do you do if you’re an IT person and a tennis fan? Create your own iPhone app of course. If you watch a match on TV, the announcers give a quick review […]
Paul George may very well be rising superstar and MVP candidate in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Indiana Pacers. Stay tuned to SportTechie this month for ongoing coverage...
