(BaseballExpress.com)
While baseball has been a sport that has long embraced tradition among many facets of the game, the equipment used in the field of play hasn’t exactly been following suit. We previously showed how you how ProXR is trying to change the way players grip the bat to give the batter a much better feel and now the Mako bat is here to maximize your power and bat speed with a new baseball bat that packs in a lot of technology to make you as good a hitter as your skills will take you.
(USA TODAY Sports Images) First thing’s first, the National Football League is in a class of its own and cannot be viewed through the same lenses as the NBA, MLB, or NHL. Unlike the aforementioned, the NFL is not a professional sports league; but a cultural empire that dominates the nation’s consciousness for six months a year. It is an empire that was built on television ratings. So after nearly a half of an NFL season’s worth of Thursday Night Football games produced less than impressive ratings on the NFL Network, the Wall Street Journal is reporting that the NFL has begun to explore the idea of expanding Thursday Night Football to an online media outlet such as Google or...
thescore.com
Technology is defined as, “the practical application of knowledge especially in a particular area.”
In this case, the area is Major League Baseball. Baseball has been perhaps the sport most resistant to technological advancement over the years, but even baseball purists can’t deny that there have been significant strides made in applying practical knowledge to improve the game from all angles.
From equipment to fan experience to strategies on the field itself, technology has played a substantial role in the evolution of the game. Here we take a look at the top five technological advancements in MLB history and how they have impacted America’s pastime.
Will Google’s Calico initiative translate onto the playing field? (Time)
Last month, Google announced the creation of Calico, a company aimed at taking on aging and defying death. Google is clearly no longer just a search engine, and its latest endeavor could have some major ramifications on athletics and sports medicine.
Calico, short for the California Life Company, will research people and other subjects that are aging in an effort to identify a way to fight it. An independent company from Google, rather than a subsidiary branch, Calico will most likely research diseases associated with aging and body deterioration such as Alzheimer’s, cancer, and heart disease.
Before the digital media explosion, most NFL teams used the off-season as a time to give their fans a mental break and re-charge emotionally over the summer.
It’s safe to say those days are long gone.
With the tremendous focus professional sports teams are putting into social media to engage fans, the fan engagement has become a 24/7/365 job with little to no down time at any point of the year. As a major sports brand, the NFL’s Indianapolis Colts are embracing this ideal. Not only are teams tasked with keeping their fans engaged during the season, it has now become a job that has to be year-round.
