(David J. Phillip / Associated Press) Have you ever heard a song for the first time, immediately decided that you don’t like it, and then found yourself humming it two weeks later? That’s because when things become more familiar or recognizable we naturally begin to like or prefer them. It’s called the exposure effect. BAM! My B.A. in psychology finally served a purpose! I think that same effect exists in our exposure to news media. At first glance something may not seem particularly newsworthy, but if we are continually exposed to updates or new reports about it, suddenly it is newsworthy. In an odd way, things can be important merely because they garner the news’ attention. It can reach a...
We’re all here for the same thing: success. No matter your stake, position or tie to sports, the ultimate goal is success. You play to win. You coach to win. You field a team to win (even if you’re taking a longer route there). You support the team throughout, but you want to win. We’re […]
The Golden State Warriors have always been one of the more engaging NBA teams when it comes to social media. Perhaps this is because their proximity to the Facebook and Twitter headquarters gives them some positive social vibes. Or maybe their young, up-and-coming roster paired with an energetic fan base is the perfect recipe for […]
App: Sporting Club Uphoria
Developer: Sporting Innovations
One of the first apps from Sporting Innovations, SportingClub Uphoria was designed to give fans unique and meaningful digital interactions once they enter the stadium. For now, it is unique to Sporting Park in Kansas City, but the application’s technology can be applied in the future to other stadiums. Inside the app, fans have the ability to:
“It is the biggest change to iOS since the introduction of the iPhone.”
Apple’s Tim Cook, Chief Executive Officer, made this statement about iOS 7 during the Worldwide Developers Conference a few months ago. This announcement superseded news regarding iTunes Radio, Mavericks, and the Mac Pro. iOS 7 isn’t a simple facelift from previous versions, it’s a critical juncture towards what lies ahead for the future of this operating system.
