It looked like something out of a Sci-Fi movie. A single file line of men, in a trance-like state, dressed in what appears to be gray clothing, marching in lockstep towards a projector. On this projector, is a visual of a man, announcing the beginning of a new, pure information age. “We have created, for […]
In the NFL, the risk of concussion is far greater than for almost any other sport. While continued improvements to helmet design and stronger regulations against dangerous play may help limit such risk, one serious issue has yet to be resolved—the return to play. Immense pressure is put on injured players to return to the game as fast as possible, which may ultimately increase the risk of re-injury. Should a player recovering from a concussion return to play too soon, re-injury to the brain could potentially result in permanent mental damage. Thus, it is critical that players who are recovering from a concussion be cleared to play only when their brain has completely healed. Although it may be difficult to...
(Vanity Fair) Attending a sporting event has traditionally been a very exciting activity for millions of fans around the country. But lately the combination of increasing ticket prices and rapidly improving television technology has led many fans to re-evaluate their weekend plans and stay at home to watch their favorite teams. This ‘stay at home movement’ has caused many franchises to spend hundreds of millions of dollars to renovate their existing stadium or in some cases completely relocate and build an entirely new stadium (See the 49ers). Stadiums, arenas and ballparks are becoming more user friendly than ever before in an attempt to woo fans back in to the stands. Strong WiFi connections, enormous video display boards, and engaging social media...
For a sport that has been so resistant to changes within the game, Major League Baseball has been surprisingly receptive to changes coming around the game – specifically how it’s enjoyed by fans. MLB has embraced social media as a method for driving fan engagement and new interest in the sport. Through its award winning […]
A fan is at the local sports bar watching the game. The bartender asks whether to add another drink to the tab or not. The fans wallet is feeling a little empty, just a few dollars to spare. But the fan has a hunch what the outcome of the next play will be and wishes to place a bet on it… The scene just described is a likely and typical one among sports bars across the country. The propensity of such a scenario surely rises during a hotly contested game, or after a few rounds of drinks, of course. There’s a natural symbiotic relationship that manifests itself daily within this setting. And the proliferation of second-screen mediums have only enhanced...
