Giancarlo Stanton, future right fielder of the…..Washington Nationals? If Bryce Harper had his way, that is exactly what would be the case. The newly minted Rookie of the Year, went to Twitter and responded to Stanton who with good reason is not very happy about the trade. How long until this tweet comes down?
What happens when you hook up Danny MacAskill with a dream team of 11 other superstar athletes each at the top of their field? You get Red Bull Kluge – the world’s craziest athlete-powered machine.
Beth Hirschhorn, the Chief Marketing Officer for Metlife, thinks the next frontier for the NFL is expansion outside of the U.S. and her brand would do anything for more global exposure. NFL expansion was one of many topics discussed in a one-on-one interview between Hirschhorn and Terry Lefton (SBJ/SBD) earlier this month at the IMG Sports Marketing Symposium.
The 2012 Olympic games were just as much a marketing competition as they were an athletic competition. Nike chose to “embrace the weird” and as a result came away a big winner. During the “Marketing Mavericks: Driving Innovation” meeting earlier this month at the IMG Sports Marketing Symposium, Nike’s innovative olympic marketing strategies were a […]
As the 2012-13 season officially begins on Friday night, the Washington Wizards are hoping to take the NBA’s acclaimed social media prowess to the next level. In an effort to reach out to fans, the Wizards are offering 2013-14 season tickets to the winner of a new season-long fantasy competition. According to the team, each […]
