The world’s most valuable soccer team, Real Madrid, has executed a social media first by becoming the only sports team to have an “Official Story” on Snapchat. The timing makes sense for both Snapchat and Real Madrid as El Clasico, Real’s matchup against Barcelona, is going to bring hundreds of millions of viewers to consume the game […]
The mid 90s produced some of the most dominant athletes in sports history. Kobe Bryant, Peyton Manning, and Derek Jeter all entered into their respective leagues within three years of one another and all managed to completely revolutionize their particular games. Among the three of them, there are hundreds of hours of highlight tape, and […]
New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow CEO’s of promising new ventures to tell their story. Company: ScoreStream CEO: Derrick Oien 1. What is your elevator pitch? ScoreStream crowdsources real time […]
The Jacksonville Jaguars have announced that they will be one the first North American professional sports teams to partner with ride-share app Uber (the Sacramento Kings had a unique partnership in 2014). The partnership will give Uber users in-app access to promotionally priced tickets for fans taking a ride to the Jaguars stadium for the remaining home games. The […]
As more mobile apps are grabbing the attention of fans, sports teams and marketers are trying everything to keep their fans engaged. Snaps, a mobile messaging app, is making its mark in this mobile and social world with customizable emoji keyboards. Last week Snaps and the New York Cosmos partnered to launch a customized, Cosmos-branded emoji keyboard called Cosmojis. […]
