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Fitbit Unveils Adidas Edition Fitness Watch With Coaching Program

Fitbit announced an Adidas-branded special edition Ionic smartwatch on Tuesday with built-in coaching tools and workouts targeted specifically at runners. At $329.95, the watch, initially teased last summer when the Ionic was released, features the advanced health and fitness features of the Ionic with the addition of Adidas clock faces and Train, a coaching experience […]

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FlipTix Creates Tertiary Market To Flip Tickets Mid-Event

During the busy summer season at campgrounds, when park plots tend to sell out, Seth Siegel noticed how often campers and RVs might reserve a week but vacate halfway through, leaving unused terrain that the park couldn’t return to their inventory to meet the unmet demand. Along with his older brother, Jaime, he began brainstorming […]

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LifeFuels Unveils Smart Bottle That Tracks Hydration

Water, everyone knows, is the ultimate hydrator. It’s the only substance in the world that every living thing needs. But for those who want or need a little something more to keep their bodies going, a tech-laden water bottle could be the answer. At CES in January, LifeFuels unveiled its smart bottle. The Innovation Award-winning […]

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AURA Band Tracks Live Body Composition And Rewards You

There’s no shortage of fitness bands on the market. Most claim to aid you with real-time coaching and post-workout advanced analytics. Until the AURA Band‘s introduction, none have supplied live body composition tracking and authentic rewards for working out. AURA doesn’t just benefit you financially; data gained is available to be sent to your insurance […]

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Proskida Helps Cross-Country Skiers Measure Their Performance

Cross-country skiing can seem to viewers on TV like a long slog along a snowy course. But the athletes taking on the grueling sport know there’s always a finish line they have to reach. With new technology from Proskida, those cross-country skiers will also know how to get to that finish line most efficiently — […]

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