Hookit, a company that actively tracks over 500,000 athletes, teams, leagues, events, federations, venues, brands and media properties, is partnering with Kantar Media, a global leader in media intelligence. Together, the two will work with sports clients to provide a singular valuation of all their social and digital media, as well as traditional media. “Brands […]
With millions of social media posts being created every hour, it can be difficult for a team or athletes to follow along with the success of their content and truly know what is driving engagement. Sure the hashtags make it a bit easier to find posts, but there are plenty out there that go unaccounted. But this […]
After the NBA announced the adoption of sponsorship logos on player’s uniforms for the 2017-2018 season, the Los Angeles Lakers made a preemptive move in locking up a sponsorship valuation company to aid with their digital and social media sponsors. Hookit, a data-driven sponsorship intelligence platform, will aid in the development of what the company refers to […]
This year’s NBA Finals will not soon be forgotten. The league’s two best teams, the Cavaliers and Warriors, and two best players, Lebron James and Steph Curry, met in an epic clash that resulted in James cementing his legacy in NBA lore. From a brand perspective the matchup also pitted Under Armour vs Nike on […]
New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Company: Hookit CEO: Scott Tilton Headquarters: Solana Beach, CA 1. What is your elevator pitch? […]
