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#NBADigitalSeries 2013-14: Dallas Mavericks

Mark Cuban is one of the NBA’s most progressive owners, and has always thought about what’s next when running his team. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Dallas Mavericks. Stay tuned to SportTechie for ongoing coverage of the #NBADigitalSeries.

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#NBADigitalSeries 2013-14: Milwaukee Bucks

(USATSI) Giannis Antetokounmpo is one of the NBA’s more intriguing rookies, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Milwaukee Bucks. Stay tuned to SportTechie for ongoing coverage of the #NBADigitalSeries.

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Quantifying Richard Sherman’s Rise to Social Prominence

Richard Sherman was far from a household name before last week’s NFC Championship game. Other than avid football fans and Seattle locals, few knew the All-Pro cornerback for the Seattle Seahawks. After last Sunday’s game, though, Sherman became the talk of the country, as all eyes turned to him. From tweets to memes to articles […]

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#NBADigitalSeries 2013-14: Cleveland Cavaliers

Kyrie Irving is one of the NBA’s brightest young stars, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Cleveland Cavaliers. Stay tuned to SportTechie for ongoing coverage of the #NBADigitalSeries.

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