Tim Duncan may be the best power forward of all time, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the San Antonio Spurs. Stay tuned to SportTechie this month for ongoing coverage of the #NBADigitalSeries.
The NFC North is a very interesting division to analyze from a digital marketing perspective. It contains some of the oldest rivalries in the league, the last two league MVPs, and the only community-owned pro sports team in the United States. It also only produced one playoff team this season- the Packers at 8-7-1 – and […]
Brad Stevens may very well be a coach on the rise in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Boston Celtics. Stay tuned to SportTechie this month for ongoing coverage...
Paul George may very well be rising superstar and MVP candidate in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Indiana Pacers. Stay tuned to SportTechie this month for ongoing coverage...
The NFC East was one of the more unpredictable divisions this year. The Giants got off to an unexpected winless start in the first portion of their season and Robert Griffin III suffered a severe sophomore slump that was not helped at all by having to return from a major knee surgery. The Cowboys did what they normally do: play mediocre football with some signs of life but ultimately falling short of the playoffs. The surprise of the division was the Eagles lead by first year head coach Chip Kelly. It is safe to say this division did not play out as predicted by most. It was an overall disappointing year for the NFC East which makes studying all four of the digital...
