Kevin Love may very well be the best power forward in the NBA universe, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Minnesota Timberwolves. Stay tuned to SportTechie this month for ongoing coverage...
The regular season has drawn to a close, and as teams and fans enjoy games that matter just a bit more than the 16 in the books, we’re looking at the work done in support of those results via social media and asking the same simple question answered on the field: who won? Let’s target […]
Kobe Bryant has had injury problems this season, but he and the Lakers are very active with fan engagement. (Harry How/Getty Images North America) Kobe Bryant may very well be close to the center of the NBA universe, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them,...
(Dustin Johnson)
For the first time, PGA TOUR fans will choose a featured pairing in the first round of a tournament at the 2014 Hyundai Tournament of Champions.
From now through Dec. 30, voting will take place on PGATour.Com’s Social Hub to determine which of three players will be paired with defending champion Dustin Johnson as well the 2013 Masters champion Adam Scott, 2012 FedExCup champion, Brandt Snedeker and six-time PGA Tour winner, Matt Kuchar.
The Hyundai Tournament of Champions returns to The Plantation Course at Kapalua in Maui, Hawaii from Jan. 2-6, 2014.
In the beginning, running social media for a sports franchise was easy. Post a game result on Facebook; watch likes accumulate; rinse and repeat. Twitter’s surge in popularity spurred a subsequent increase in fans’ thirst for more content. The explosion of Instagram brought with it a focus to publish high quality images on every network. […]
