(2K Games) Lebron James has become “The King” of the NBA for a reason. It’s no wonder he graces the cover of NBA 2K14. This year the world’s number one NBA video game franchise is back with better features and additional show-stopping moves so you can put your opponents to shame. With a game that features dynamic live rosters, a soundtrack hand-picked by Lebron, and an improved player motion system, the game has plenty to offer. NBA 2K14 should be flaunted for its dynamic gameplay. And what better way to show off a game than by utilizing strong social strategies? The following list is a collection of five different social strategies that NBA 2K14 could implement to reach gamers through...
The NBA season is underway and from a digital marketing perspective there is no better professional sports league to analyze for fan engagement strategies. Whether it’s the players, the league, the media personalities, or the fans, no other league is as digitally active as the NBA. Each year new fan interaction ideas and strategies regularly […]
Squeak… Squeak… Squeak…
As training camp commences throughout the NBA, the sounds of sneakers being broken in across gym floors can quietly be heard. Teams have announced lucrative contract extensions to promising young players, like the Indiana Pacers’ Paul George and the Sacramento Kings’ DeMarcus Cousins. These personnel decisions demonstrate a franchise’s commitment to building around foundation pieces for the present and future. They hope that their talent, too, serves as a marketing asset worthy of the investment.
The Digital and Social Media Sports podcast recently caught up with Bryan Srabian, Director of Social Media for the San Francisco Giants, to discuss the evolution and integration of social media into every department of the Giants and the @Cafe, a social media hub for fans located inside AT&T Park.
Banter and bragging rights. They surround the greatest of rivalries. But when tragedy strikes, even Major League Baseball’s biggest rivalries are set aside for the greater good. For fans of the defending World Series Champion San Francisco Giants and the current NL West leading Los Angeles Dodgers, however, there has been more than banter. Back […]
