The NBA Summer League in Las Vegas provided fans an intimate and friendly environment that only All-Star Weekend can match. For just $25 dollars, the price of general admission netted people a single day pass, and the championship game on Monday was just five dollars less. The Toronto Raptors’ Jonas Valanciunas and the Atlanta Hawks’ […]
Last week, Chat Sports became the first sports media company to embrace Snapchat for a ticket giveaway contest. For the chance to win free tickets to a game, fans had to get 5 friends to add Chat Sports and have these 5 friends send a unique snap with the fan’s usersname and #gimmietickets.
For those who don’t know, Snapchat is an app that allows users to snap a photo or video to send to a friend that disappears within moments after being viewed (hence the ghost logo). The idea is to share quick authentic moments with friends.
During the NFL draft, fans got to see Brett Favre interact with them on a new digital sports platform called Sqor. Now Favre has decided to take it a step further and join the Sqor team.
As the 2013 NBA Finals between the Miami Heat and the San Antonio Spurs is going on, one can’t help but think about the implications this matchup could have on the social media world, and some of the greatness that may come out of the series. Because in 2013, it’s tough for fans to watch a game without using social media to express how they feel. No doubt, social media has enhanced the way in which audiences view sports. And the NBA seems to play into the social world each year during the season, All-Star break, and the Finals. The NBA has recognized that if they give basketball fans the right tools to interact, they will convey that excitement to potential new...
The Chosen One. LeBron James had this moniker emblazoned on his back as a tattoo since high school. This nickname, however, bears down as a gift and a curse. There has never been a more highly hyped athlete in the history of sports. Michael Jordan’s indelible imprint in the NBA left a giant vacancy for […]
