In a day and age where Super Bowl advertisements are aired before the game, you would think that social media activity during the game would die down due to the commercials not being original content anymore. Super Bowl XLIX proved that wasn’t the case, as there was significant social media discussion centered around many of […]
The global sports landscape is massive. Major sports media companies are faced with the task to try and cover as much of it as they can. Recently, Bleacher Report, a digital-based company that provides sports news, and Snapchat, the popular photo app that produces images and short video clips, have partnered to cover the international […]
Think. If you started when you were six years old, spent countless summers battling the heat during three-a-days, lifted the weight of the world in the gym, made it to the upper echelons of college sports, all of which culminated in a few long-term and richly laced professional contracts, what would you do with your […]
(Inside Science) – When game time rolls around, athletes must produce the best possible performance no matter when the competition starts or when they prefer to rise and shine. But according to a new study, researchers may underestimate the importance of athletes’ body clocks to their performance levels. It’s well known that people and animals […]
As society moves into a more digital age, athletes have been gravitating toward new technology to analyze and improve their performance. For instance, companies have designed new wearable technology for fitness tracking and step counting. But even though this technology seems useful, there’s an underlying fact about them: these wearables stop being worn within six […]
