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How Can MLB Digital Marketers Capitalize on New iBeacon Systems?

It has become common practice to utilize smartphones for everything possible.  A smartphone is capable of making the average person feel like MacGyver with a Swiss Army Knife, capable of deploying a vast array of tools in a matter of seconds. Smartphones are evolving at a staggering pace.  Oddly enough, the race to become the […]

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How Oakley’s Smart Goggles Will Change Action Sports

Oakley’s 30-year heritage is touched by innovation, science, art, and a mark of excellence in performance. Oakley has not only revolutionized the sport eyewear industry, but they continue to push the envelope in technological advancements. Now that the age of wearable tech is taking over, Oakley is perfectly positioned as optics specialists to dominate the […]

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Data Driven Sports Journalism Ideas for FiveThirtyEight

If you aren’t glued to Data Journalism Digest, there’s a 22.89% chance you missed the re-launch of FiveThirtyEight.com on Monday. Nate Silver’s data journalism driven blog that was once housed by the New York times has expanded quite a bit and made the move to ESPN. 538’s advanced data reporting ranges from sabermetrics to politics (the blog […]

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Issue 6 of the Sports Performance and Tech Magazine

Today we are continuing to post the latest sports technology news and ideas by proudly providing the 6th Issue of the Sports Performance and Technology Magazine. This Issue contains many articles to put on your reading list. Simon Barton, Assistant Editor of Sports Performance and Tech, shares a fascinating article about the rising use of […]

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