Adidas looks to fully utilize arguably their most popular poster boy, regardless of if he plays or not. NBA superstar and former MVP Derrick Rose has been the face of Adidas since the Chicago native signed a 14 year – $250 million contract in February 2012. Rose was very appreciative of the deal, stating “I’m just blessed and feel grateful right now,” and thanked Adidas for their loyalty. However, the excitement and enthusiasm was short-lived as Rose suffered a horrifying ACL injury in his left knee just two months afterwards. In the blink of an eye Adidas had to quickly shift their focus from Rose’s on-court ability and talent to his off-court recovery and rehabilitation. Under the sponsorship of Adidas,...
‘Tis the season to bargain shop! With Black Friday just around the corner, it’s time to give thanks for all of the wonderful sales that await us. Here’s a look at the top ten tech deals that sports fans will love. Don’t forget that Black “Friday” often starts earlier at certain retail stores, so be […]
Like going to sporting events, concerts represent a communal effect unlike anything else. These moments fans tend to anticipate and cherish over simply watching or listening to songs at home. Whether it’s an athlete or musician on stage, sometimes fans can’t help the urge to get closer to the performance. Now, fans attending concerts will have the option to be accommodated in similar fashion as when they go to a game. Experience, an event-focused mobile technology company, recently announced an exclusive partnership with Live Nation and Ticketmaster that will integrate their seating upgrade tech across these music and ticketing giants’ app properties. This deal certainly is a significant one among the array of in-venue seat upgrade apps in the marketplace....
(Mashable)
The expansion of NFL Play to FourSquare presents an opportunity for the NFL to solidify its relationship with fans in attendance, by giving them the ability to win prizes and contests only available via the app.
FourSquare simultaneously benefits from the $1 billion deal since it is poised to experience more traffic from people who may not have been active users, but decide to download the application in order to enjoy the rewards presented by NFL Play.
(Washington Redskins)
Early this season we took a look at the Washington Redskins during our NFL Tech Series and looked at the additions to FedEx Field as well as the new solar initiative at the stadium.
Well, BizTech Magazine just had an exclusive sit-down with Asheesh Kinra, the Redskins VP of information technology, and Sonny Sun, Redskins IT manager who gave a lot of great insight about the new technology additions that have been added at FedEx Field.
