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Guber, Gilbert, And The Intersection Of The NBA And Technology

As Stephen Curry and LeBron James are the two lighting up the court and receiving much of the attention in the NBA Finals, it is their team owners – Peter Guber of the Golden State Warriors and Dan Gilbert of the Cleveland Cavaliers – who are quietly winning off the hardwood. Oracle Arena, the current […]

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Hi-Tech Basketball Reaches Asian Markets

HUPU Sports Media, founded in 2004, and InfoMotion Sports Technology have officially announced an extensive licensing and marketing partnership between the two brands. HUPU Sports Media is one of China’s largest online sports brands and will help market InfoMotion’s products such as the 94Fifty basketball within Asian Markets. Each respective company now has access to […]

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Nike Strikes Eight-Year Deal To Make NBA Jerseys

Beginning in the 2017-2018 season, there will be a different kind of swoosh visible on every NBA court. Just yesterday, the NBA and Nike penned an eight-year partnership that will see Nike become the exclusive apparel maker of the NBA, taking over from Adidas. As part of this deal, the NBA is allowing Nike to […]

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Cleveland Cavaliers Bust Out Hi-Tech Court Projections To Excite Fans

Fans at game 3 of the NBA Finals between the Golden State Warriors and the Cleveland Cavaliers witnessed “larger than life” 3D images of the home team on center court.  The Cleveland Cavaliers partnered with Quince Imaging, Inc., to provide enhanced live-game watching experiences via 3D projection technology. Fans sat in the pitch-black Quicken Loans […]

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