Less than two weeks ago, Bayern Munich conducted a live hologram news conference as the perennial Bundesliga team announced participating teams for the upcoming 2017 Audi Cup, with the back-end technology being powered by ARHT Media. To announce the teams for the two-day preseason football tournament, coaches Jürgen Klopp (Liverpool FC) and Diego Simeone (Atlético […]
Telemundo is providing users with a virtual reality app for the 2018 World Cup to accompany its Spanish-language broadcast of the World Cup in Russia. The World Cup virtual reality on-demand experience will allow fans to watch live select matches through a virtual VIP suite and feel like they are in the stadium. The fans […]
Virtual Football Organization, a professional competition of EA SPORTS FIFA 11-on-11 virtual football that launched earlier this year with the official participation of Spanish football clubs, is expanding internationally with the addition of Club America in Mexico. Club America will begin competing in October with the arrival of FIFA 18, joining in after VFO collected […]
Usain Bolt is the world’s fastest man and Puma is helping him get even faster. In preparation for the 2017 World Championships in London, Bolt will be wearing shoes featuring Puma’s NETFIT technology. NETFIT features two major benefits over a regular shoe. First, it offers a unique customizable lacing system to fit the needs of […]
Real Madrid’s Cristiano Ronaldo celebrated becoming the first athlete to hit 100 million Instagram followers by going live on the app. In his seven minute, 39 second live stream, Ronaldo strips down to his underwear, sends his shoutouts to a litany of countries from which his fans reside and addresses his haters, of which there are […]
