Tennis - ATP World Tour — 2016 RSS






Barclays ATP World Tour Finals And Nature Valley Team Up For Season Finale

The ATP and leading global snack bar brand Nature Valley have today announced a new partnership with the Barclays ATP World Tour Finals, which will take place at The O2 in London from 13-20 November 2016. Nature Valley, which produces a wide range of ‘better for you’ cereal bar snacks made with great tasting ingredients, will become a Gold Partner at the elite global season-ending event which will see the best eight qualified singles players and doubles teams in the world battle it out on court. The partnership will provide on-court brand visibility with both a sport and leisure-focused UK audience and wider worldwide viewers. In addition, Nature Valley ambassadors will be sampling over 100,000 full bars of the new...

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Stayin' Alive: Berdych Victory Keeps Czech In London Contention

Tomas Berdych kept alive his Barclays ATP World Tour Finals qualification hopes in Paris on Tuesday, surviving a tight second-round match against Joao Sousa to advance, 6-3, 3-6, 7-5. “My approach to [London] is very simple: I have to do well here. I have to play good tennis because if you don’t play your best, you don’t really deserve to be there,” said Berdych. “Luckily, I’m healthy and can play. Who would have said that I’d be answering questions about London when I was in the hospital in Cincinnati? This is a nice bonus.” The Czech player credited coach Goran Ivanisevic with adding new dimensions to his game that he believes will serve him well. “He’s introducing a couple of new things...

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