Tennis - ATP World Tour — 2017 RSS






Federer Tops The Forbes Fab 40

One year after climbing past basketball player LeBron James, Roger Federer once again has the highest brand value of any athlete in the world according to the Forbes Fab 40. The Swiss’ brand is valued at $37.2 million, a 3.3 per cent increase from 2016. "Marketers are savvy," says TEAM8 Founder and CEO Tony Godsick, Federer’s agent. "When they encounter an athlete who has consistently excellent results, a humble attitude, a commitment to helping others, and a love for the sport, they want to be associated. Roger enjoys being able to bring value to his incredible and loyal corporate partners. We should all celebrate the global nature of tennis that creates a platform for a special individual like Roger to...

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