*Story updated 9 November On the eve of the inaugural Next Gen ATP Finals in Milan, the ATP is releasing three documentaries charting the race to qualify for the prestigious 21-and-under event, and profiling the players who will compete under the new rules and innovations at the Fiera Milano. The Next Gen ATP Finals will take place from 7-11 November. Andrey Rublev, Karen Khachanov, Denis Shapovalov, Borna Coric, Jared Donaldson, Hyeon Chung and Daniil Medvedev will all compete. The first episode – Next Gen: The Story So Far – is available to watch on Amazon Prime Video within the UK and US, with all global access to follow soon. The start of the new tennis season in 2017 brought with...
The Next Generation of the ATP World Tour met the future stars of Italian football on Friday in Milan. Ahead of next week's Next Gen ATP Finals, South Korea's Hyeon Chung was visited by 18-year-old Andrea Pinamonti, a striker for Inter Milan, and 19-year-old Manuel Locatelli, a midfielder for AC Milan. "It was a lot of fun," said Chung. "I've never met a soccer player before, so I was really happy to do that. I'd like to do that again soon." The meet-and-greet was held at the Serie A head office in Milan. #NextGenATP Chung, who sits at No. 55 in the Emirates ATP Rankings, took photos with the duo and did a tennis/football quiz, where they helped each other...
The inaugural Next Gen ATP Finals in Milan are set to launch on strong commercial footing, with numerous well-renowned brands in the world of tennis endorsing the cutting-edge event, set to take place at the Fiera Milano from 7-11 November. The tournament will showcase the world’s best 21-and-Under players competing in an experimental format that will feature numerous innovations and rule changes to the game. Commercial partners for the tournament include: • PEUGEOT As Official Car and Platinum Partner of the tournament, PEUGEOT will receive significant on-court brand exposure at the event. The French car manufacturer will provide 20 vehicles as part of the tournament’s official transportation service, including the New Peugeot 3008 SUV model. PEUGEOT became the Official Car...
Once a ball boy, always a ball boy and in bringing back tradition, Roger Federer has again come up with the goods at his hometown event in Basel – pizzas. After missing last year’s Swiss Indoors Basel through injury, the 36 year old returned to capture the title for the eighth time on Sunday with a three-set triumph over Juan Martin del Potro. And as he had done in each of the 11 years he has made the final in Basel, the Swiss threw a post-match pizza party for all the ball boys and girls. It’s a nod to the two years he spent as a ball boy in Basel, where he recalls riding a bike from home to the...
One year after climbing past basketball player LeBron James, Roger Federer once again has the highest brand value of any athlete in the world according to the Forbes Fab 40. The Swiss’ brand is valued at $37.2 million, a 3.3 per cent increase from 2016. "Marketers are savvy," says TEAM8 Founder and CEO Tony Godsick, Federer’s agent. "When they encounter an athlete who has consistently excellent results, a humble attitude, a commitment to helping others, and a love for the sport, they want to be associated. Roger enjoys being able to bring value to his incredible and loyal corporate partners. We should all celebrate the global nature of tennis that creates a platform for a special individual like Roger to...