Intel is using Tom Brady to help show off its 360-degree replay technology. The tech giant today rolled out a new advertisement featuring the Patriots quarterback that shows 360-degree angles of Brady going through a morning routine — like brushing his teeth and cooking pancakes. “Intel’s 360-degree technology makes anything look epic,” the narrator says. The 360-degree replays will be utilized during next month’s Super Bowl (the commercial will also air during the big game). Intel will use 38 cameras, all 5K, to help create the 360-degree replays. The cameras help digitize the entire playing field and, along with the help of algorithms and… Read More
LAS VEGAS — Intel’s event at CES last year was pretty epic, with flying drones and twisting BMX bikers wow-ing journalists and industry analysts at the big tech show. But the company may have one-upped its news conference game Wednesday afternoon in Las Vegas, as attendees had a chance to jump off helicopters, travel to Vietnam, watch a live basketball game, inspect solar panels from a drone, and more — all in virtual reality. Intel set up individual Oculus Rift headsets with accompanying Intel-powered laptops in front of 260 leather chairs at a ballroom inside Mandalay Bay Resort and Casino for its 2017 media… Read More
New Balance is getting into the smartwatch game with a little help from Intel. The shoemaker today announced RunIQ, a new $299 smartwatch that is engineered and powered by Intel technology, including its Atom processor. The device, available for pre-order on Thursday and sold at retailers starting Feb. 1, runs on Android Wear. It integrates with apps like STRAVA and Google Play Music. Runners can use the smartwatch to map workouts with a built-in GPS; track heart rate and pace; and get smartphone notifications. There is 24 hours of battery life with “typical use” or up to five hours of continuous life with GPS… Read More
For an NFL player, there is a lot more to life than what goes on in between the sidelines on Sundays. Sure, competing in the world’s premier football league is a remarkable achievement. But being a professional athlete also provides numerous business-related opportunities for both current and retired players alike. Yet for many, the chance to maximize their value and influence — whether it’s inking a marketing deal, investing in a startup, or even joining a company as an employee — can sometimes be a difficult process. That’s where the NFL Players Association wants to help. The NFLPA, the union for NFL players, today launched… Read More
Intel continues to bet big on sports. The tech giant today announced its acquisition of Voke, a virtual reality technology company that specializes in live streams of sports and music events. Founded in 2004 and based out of Santa Clara, Calif., Voke had previously raised money from Intel Capital, along with the NBA’s Sacramento Kings, which invested an undisclosed amount in the company. Using a stereoscopic, panoramic camera system, Voke creates a 3D live stream of events that can be broadcast to any VR device. It also offers 2D video streams for mobile devices, tablets, and TV. The company’s VR live stream offers multiple viewpoints so fans can choose… Read More
