Twitter is looking to grow its partnership with the NFL after what it described as a win-win deal this past season. As part of the company’s letter to shareholders following its Q4 earnings report posted Thursday, Twitter highlighted its live streaming NFL product that debuted this past season, calling it “the major highlight of the fourth quarter.” Millions of football fans around the world had a new, free option for streaming NFL games thanks to Twitter after the company paid the NFL a reported $10 million to stream 10 Thursday Night Football games this past fall. Twitter said today that it had an average audience of 3.5 million unique viewers… Read More
Twitter continues to amp up its live streaming ambitions in the sports world. The social media company today announced that it will stream more than 70 hours of live competition from 31 PGA Tour tournaments in 2017. Golf fans can use Twitter to stream early coverage of each tournament, starting with the CareerBuilder Challenge on Jan. 19 and ending with the Tour Championship in September. The feed will come from the first 60 to 90 minutes of PGA Tour Live’s coverage, which includes pre-round analysis, interviews, and range coverage. As far as actual live competition, you’ll only be able to see action from… Read More
Twitter is happy with how the company’s NFL live streaming product performed this season, but it remains to be seen if the league will continue airing games on the social media platform. Millions of football fans around the world had a new, free option for streaming NFL games this season thanks to Twitter after the company paid the NFL a reported $10 million to stream 10 Thursday Night Football games this season. Last month’s battle between the Giants and Eagles marked the final game of this season streamed on Twitter. The partnership started off with the Jets vs. Bills game in September without many latency issues and to generally positive… Read More
Amazon’s next Prime membership benefit could be the ability to stream live sports. The Wall Street Journal reported Monday that Amazon is in talks with leagues like the NFL, NBA, MLB, and a handful of others about live game rights. The fact that Amazon wants to stream live sports isn’t a new development. But the Journal did have a noteworthy tidbit: Amazon could offer a “premium, exclusive sports package” to those who pay for a $99 per year, or $8.99 per month, Prime membership. Amazon is exploring streaming rights to multiple sports at a variety of levels. The Journal reported that Amazon wanted… Read More
As the 2016-17 season kicks off today, the NBA revealed more details about the two weekly shows it will stream exclusively on Twitter. First announced in July, the league will live-stream two new weekly NBA shows on Twitter for both logged-in users and those without an account. The Starters Twitter Show will air each Tuesday at 8 a.m. PT; The Warmup will air each Thursday at 4:30 p.m. PT. Here are show descriptions from the NBA: The Starters Twitter Show — featuring NBA TV’s social-savvy, popular collection of fan-focused voices with a unique take on the game, will be streamed live each Tuesday throughout the… Read More
