Technology and tech culture are taking a permanent spot in the lineup at T-Mobile Park this season. The Seattle Mariners have added three more food and beverage stores with Amazon’s “Just Walk Out” cashierless technology at the baseball stadium — and another food location is named with just emojis. The three “Walk-Off Markets,” which will be operational on Opening Day this Thursday, join another that debuted last season. T-Mobile Park is the leading ballpark in the country when it comes to this style of concession service. The new Market locations are in sections 141, 185 and 341. The flagship Market is… Read More
Sitting in the stands down the first base line Thursday at T-Mobile Park in Seattle, I was feeling like a real fan, in my white Mariners jersey with GEEKWIRE on the back, Louisville Slugger baseball glove, Mariners spring training hat circa 2007, white Felix Hernandez socks, and noise-canceling headphones attached via cord to my portable AM-FM radio, perched between the seats in front of me for optimal reception. That’s when the guy a few seats to my left turned my way and made a humbling observation … he wondered if I was cosplaying as Steve Bartman. You may remember Bartman… Read More
The Seattle Mariners and their fans would certainly be happy to have a few more walk-off wins this season. Perhaps a new “Walk-Off Market,” complete with Amazon’s cashierless technology, will satisfy their appetites for now. The new food and beverage store at T-Mobile Park debuted on Monday night, bringing Amazon’s Just Walk Out tech to another sports venue in the city and presenting customers with the chance to skip long concession stand lines and return to their seats quickly. On a night when the struggling Mariners drew just over 14,000 fans for a game against the Oakland A’s, the Walk-Off… Read More
Redmond, Wash.-based Tagboard has entered into a new four-year deal with Major League Baseball to help the league create interactive content and experiences utilizing the startup’s cloud-based production platform. Following a year in which COVID-19 transformed the way people view sports and teams try to engage with fans, MLB’s aim is to bolster fan engagement across in-stadium, livestream, and digital properties. Tagboard has worked with MLB for years as well as the NFL, CNN, FOX and others. The company’s new Tagboard Interactive graphics system gives producers access to real-time social media content and the ability to craft interactive media, such… Read More
T-Mobile is promising baseball fans a unique look at player warm-ups before the start of the World Series on Tuesday, with 5G-powered FieldCams and BatterCams streaming the action. The Bellevue, Wash.-based wireless carrier, which has an ongoing partnership with Major League Baseball, said Monday that the technology will bring fans closer to the action than ever. T-Mobile 5G BatterCams will be mounted on the caps of players and coaches to provide a first-person view of batting practice on the field in real-time. And with 360-degree T-Mobile 5G FieldCams, viewers will also get an immersive view. T-Mobile and the Seattle Mariners… Read More
