In 2014, Kenya’s Dennis Kimetto ran a marathon in Berlin in 2:02:57, setting the world record for the fastest time in the event. Now, he’s facing intense competition not from another runner, but from a company. For two years, Nike has been working to design a shoe that would allow runners to break the two-hour mark in marathons, something that’s been impossible in the past. On Tuesday, the company finally unveiled the shoe that it plans to use to help someone break Kimetto’s record this spring. The Nike Zoom Vapor Elite is the result of innovative design and new material… Read More
Amazon’s fashion ambitions may be expanding as the company appears to be preparing to produce its own line of workout clothes. Amazon posted a trio of job listings in late December for brand managers and senior brand managers working on “Amazon Active Apparel.” The listings, first spotted by Recode, indicate that Amazon is just getting started in this business as most of the duties relate to creating strategies for a stable of private label activewear brands to succeed. “The candidate will collaborate with leadership to build authentic activewear private label brands that have compelling and unique DNA and deliver amazing consumer… Read More
Just do it — faster. Nike is lacing up to go after what is considered one of the more unbreakable barriers in all of sports, with a “moonshot attempt” to produce a sub 2-hour marathon time. The Portland-based maker of athletic gear announced a new initiative on Monday called Breaking2. The project will seek to “unlock the limits of human potential through athletes, product innovation, training and environment.” The current men’s world record is held by Kenya’s Dennis Kimetto, who ran 2:02:57 in Berlin in 2014. Nike says the seemingly impossible quest to lower that time by 3 percent is exactly what… Read More
