In 2014, Kenya’s Dennis Kimetto ran a marathon in Berlin in 2:02:57, setting the world record for the fastest time in the event. Now, he’s facing intense competition not from another runner, but from a company. For two years, Nike has been working to design a shoe that would allow runners to break the two-hour mark in marathons, something that’s been impossible in the past. On Tuesday, the company finally unveiled the shoe that it plans to use to help someone break Kimetto’s record this spring. The Nike Zoom Vapor Elite is the result of innovative design and new material… Read More
Just do it — faster. Nike is lacing up to go after what is considered one of the more unbreakable barriers in all of sports, with a “moonshot attempt” to produce a sub 2-hour marathon time. The Portland-based maker of athletic gear announced a new initiative on Monday called Breaking2. The project will seek to “unlock the limits of human potential through athletes, product innovation, training and environment.” The current men’s world record is held by Kenya’s Dennis Kimetto, who ran 2:02:57 in Berlin in 2014. Nike says the seemingly impossible quest to lower that time by 3 percent is exactly what… Read More
It can be pretty scary biking or running this time of year and fearing that you haven’t done enough to make yourself visible to the cars you’re competing with for space on the road. In Seattle, darkness comes even earlier, and mixing rain into the fall and winter equation makes things especially hazardous. Seattle-based Orfos has been drawing attention to cyclists and creating an extra bright path for runners and hikers with its line of lights since 2014. Founded by Peter Clyde, the company is back on Kickstarter looking to crowd fund the FlarePro, a next-generation version of its original Flare light.… Read More
