Mobile ticketing continues to be a big focus for the Seattle Sounders. The MLS club just revamped its iOS and Android app with a redesign and a host of updated features. Sounders COO Bart Wiley told GeekWire that one of the most important changes was giving season ticket holders an easier way to access tickets on their smartphone. Last season, the Sounders made a big shift toward mobile ticketing, asking season ticket holders to use their phone as a ticket, instead of plastic “MatchPass” cards used in the past. Seattle was the first MLS team to adopt full-on mobile ticketing for season ticket holders; this… Read More
Embed from Getty Images Michael Paull, a long-time digital media veteran who spent the last three years heading up Amazon’s ambitious video efforts, is joining Major League Baseball’s streaming service. Paull is now CEO of BAMTech, the tech and video streaming arm that helps the league, as well as clients like NHL and HBO, stream content online. BAMTech, which spun out of MLB Advanced Media, was valued at $3.5 billion last year after Disney — which owns ESPN — announced that it would buy a 33 percent stake in the unit. It currently serves more than 7.5 million people who use the platform to stream content online. In… Read More
The Spectacles have made their way to Daytona. NASCAR will use Snap’s new camera sunglasses this weekend at the Daytona 500 in Florida to give fans a behind-the-scenes look at the season-opening annual race. A group from NASCAR’s social media team will be out and about at Daytona donning the $129 Spectacles, which just went on sale online and lets people record first-person 10-second video clips from a camera embedded in the sunglasses. NASCAR already pushes content to Snapchat via the Live Stories feature, but now it will do so with the sunglasses to show not only the vehicles themselves but also scenes… Read More
Ever wonder what it’s like to catch a 90 MPH fastball from a Major League Baseball pitcher? The Seattle Mariners are giving you a glimpse at this month’s Spring Training. The Mariners digital team hooked up a GoPro camera to catcher Mike Zunino as he participated in a workout session with pitcher Ariel Miranda this week in Peoria, Ariz. Here is the result: What's it like to catch a Major League pitcher? Let Mike Zunino show you, through his eyes.#MarinersST pic.twitter.com/HRU6vw87gh — Mariners (@Mariners) February 21, 2017 Not only is it cool to see the perspective of Zunino, but I also enjoyed… Read More
Seattleites got a taste of Topgolf this weekend at Safeco Field. Topgolf, the high-tech golf entertainment complex operator, brought a “pop-up” version of its driving range-meets-bowling-alley concept to Seattle on President’s Day weekend. It is the company’s first-ever “Crush” event, which lets people experience what Topgolf is all about in cities that don’t have a permanent Topgolf facility. GeekWire checked out the action on Friday evening. We entered Safeco Field, home of the Seattle Mariners, on the 200-level at the First Base Terrace Club, where Topgolf set up several pods on top of the stadium seats for attendees to take golf shots and aim at six… Read More
