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Why Intel is investing in sports: Tech giant sees opportunity to help athletes, fans, leagues

If you’re an avid sports fan, it’s likely you’ve recently seen or heard about Intel. That’s because the 48-year-old tech giant is investing big in the sports world, a vertical where it sees opportunity to use its technology as a way to help both athletes and fans. GeekWire recently caught up with James Carwana, general manager of the Intel Sports Group, a new unit the company established this past September. He’s in charge of leading various sports-related partnerships, acquisitions, projects, and more that all make use of Intel’s products and services with wearable computing, virtual reality, connected devices, and more. Intel dabbled in sports… Read More

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Intel taps Tom Brady to star in new commercial touting its 360-degree replay technology

Intel is using Tom Brady to help show off its 360-degree replay technology. The tech giant today rolled out a new advertisement featuring the Patriots quarterback that shows 360-degree angles of Brady going through a morning routine — like brushing his teeth and cooking pancakes. “Intel’s 360-degree technology makes anything look epic,” the narrator says. The 360-degree replays will be utilized during next month’s Super Bowl (the commercial will also air during the big game). Intel will use 38 cameras, all 5K, to help create the 360-degree replays. The cameras help digitize the entire playing field and, along with the help of algorithms and… Read More

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Seahawks fans can have a hand in raising 12 flag thanks to augmented experience via team’s app

Only a privileged few get to raise the official 12 flag at Seattle’s CenturyLink Field and hear the roaring crowd chant SEA-HAWKS. But thanks to an update to the Seahawks official app, fans everywhere can virtually get in on the ritual of raising football fandom’s most recognizable flag. Since the Seahawks will be on the road in Atlanta to take on the Falcons in a divisional playoff game this Saturday, there will be no ceremony at the team’s home stadium. But fans armed with a smartphone and a 12 flag or 12 rally card can experience the flag raising in… Read More

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Seahawks QB Russell Wilson is top-ranked athlete in social media — 2 more Seattle stars make list

Seattle Seahawks quarterback Russell Wilson is trying to win another NFL championship, but on Tuesday he locked up the title of Most Valued Athlete in Social Media for the second straight year. Wilson was joined in the top 10 by his Seahawks teammate Richard Sherman. And fellow Seattle sports star Robinson Cano of the Mariners was the top-ranking social athlete among Major League Baseball players. The ranking of U.S. professional and Olympic athletes was compiled by social measurement platform MVPindex and digital sports network 120 Sports. Athletes were ranked using a proprietary algorithm that evaluates all of their social activity throughout… Read More

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Bill Gates and Intellectual Ventures attempt to patent a high-tech football helmet

Bill Gates wants to help improve the safety of football players. The Microsoft co-founder is listed on a recently-filed patent application along with 20 other inventors — including several from Bellevue-based patent holding company Intellectual Ventures — for a sensor-laden helmet that could detect concussion-causing impacts, and an apparatus that could assess damage to the helmet itself. The patent references a helmet that is “configured to reduce impact forces, torques, and accelerations to the head of a user in cases of impacts or collisions to the user’s head,” like during a football game, for example. The helmet has sensors that can measure impact data and… Read More

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