Richard Sherman always talked a good game, and backed it up, especially during his years with the Seattle Seahawks. Now the cornerback for the San Francisco 49ers is talking gaming and more as he promotes Amazon’s Digital Week as part of the tech giant’s Prime Gaming platform. Digital Week, which runs until Saturday, allows Prime members to play their favorite games from Prime Gaming (previously Twitch Gaming) and the chance to receive exclusive in-game upgrades. Sherman will be on the Prime Gaming Show on Twitch on Thursday at 4 p.m. PT. For its part, Amazon donated $10,000 worth of toys… Read More
Peloton announced Monday that it is acquiring Precor, the longtime Woodinville, Wash,-based makers of commercial fitness equipment, in a deal valued at $420 million. Peloton has been riding a wave of popularity with its home-based interactive fitness program, and with the acquisition it plans to establish U.S. manufacturing capacity, boost research and development capabilities, and accelerate Peloton’s penetration of the commercial market, according to a news release. Founded in 1980, Precor has decades of experience supplying fitness equipment to clubs, hotels, fitness centers and home exercisers. The company is a unit of Finnish sports equipment maker Amer Sports, which is… Read More
T-Mobile is teaming with the Drone Racing League in a multi-year deal that makes the Bellevue, Wash.-based wireless carrier the exclusive 5G partner for the organization, the companies announced Monday. T-Mobile is investing in DRL through its T-Mobile Ventures fund and the plan is to help the league develop high-speed 5G drones which would be able to stream 3D racing action in real time and provide immersive experiences to fans of the sport. The Drone Racing League was founded in 2015 and involves skilled pilots flying custom drones through live and virtual locations around the globe, including sports stadiums. The… Read More
For all of the technology being developed and considered for Seattle’s new NHL team — from the mobile app that will help drive the fan experience to various touches throughout a $1 billion arena — Todd Humphrey is particularly driven by his desire to avoid standing in line. “I’m highly motivated as a Canadian and as a hockey player to get people beer and to their seat faster,” Humphrey said. “You couldn’t have a better guy thinking about this day in and day out.” Humphrey is senior vice president of digital and fan experience for the Seattle Kraken, the NHL… Read More
It’s trendy these days to turn to sports data analytics for a deep dive into how a team is set up to compete and what metrics make the most sense for how players perform in a game. For the Seattle Seahawks, that dive starts with a “data lake” built with Amazon Web Services. A data lake is a “centralized repository that allows organizations to store, govern, discover, and share all of their structured and unstructured data at any scale,” says Werner Vogels, chief technology officer at Amazon and author of a new blog post that should make any football fan… Read More
