LOS ANGELES — Augmented reality on sports broadcasts isn’t new. In fact, there’s a gold standard: the first-down line for football games, invented two decades ago. Imagine the chaos and confusion in homes and sports bars across the country if they took that away. More recent additions to the genre include the virtual baseball strike zone, and the digital arc tracing the flight of a golf ball. So what about basketball? Can augmented reality provide anything so indispensable that NBA fans would howl in protest if it were taken away? Not yet. But the technology is impressive, and the potential is… Read More
Thanks to ReachNow, this show was shot on location at the University of Washington’s Paul G. Allen School of Computer Science and Engineering. Today’s featured stories Future of sports viewing? Steve Ballmer and L.A. Clippers debut new augmented reality NBA experience After struggling with their own drug addictions, these founders just raised $6M for a recovery app eBay sues Amazon, alleging tech giant illegally poached sellers from its platform Subscribe to GeekWire on YouTube. [Editor’s Note: TLDR is GeekWire’s tech news rundown show, hosted by Starla Sampaco. Watch today’s update above, subscribe to GeekWire on YouTube, and check back weekday afternoons for more.]
TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: We caught up with two big names in the NBA world to get an update on Seattle’s chances of getting professional basketball back in the Emerald City. My colleague Todd Bishop sat down with former Microsoft CEO Steve Ballmer, now the owner of the L.A. Clippers, and discussed the city’s prospects for bringing back the Sonics, which left town in 2008. Ballmer noted that Seattle is “the most affluent city in America” without an NBA team, but noted that transportation issues around KeyArena could pose an issue. Can technology help? Separately, I ran… Read More
It has been nearly four years since Steve Ballmer left his job as Microsoft CEO, and he’s noticeably more relaxed these days. “One of the nice things about having four or five unrelated things you work on (is that) people always assume you’re working in one of the other areas even when you’re out screwing around, playing golf,” he joked on stage Wednesday at the Rotary Club of Seattle. RELATED: If Steve Ballmer could show President Trump and Congressional leaders one slide, this would be it But he’s no less energetic or enthusiastic about the projects he’s pursuing, as anyone… Read More
Steve Ballmer has established himself as a man who is as passionate about basketball today as he was about software during his days as CEO of Microsoft. A new story from The Ringer shines a revealing spotlight on where the owner of the NBA’s Los Angeles Clippers may have first showcased his competitive hoops spirit. Zach Schwartz writes that he was a member of a Boys & Girls Club basketball team called the Bellevue Beavers that was coached by Ballmer in 1999. The kids were third graders and Ballmer was about to begin a 14-year run as head of the… Read More
