Microsoft wants to change how sports fans think about autographs. The tech giant this weekend unveiled “Social Autograph,” a new concept that digitizes an age-old art form — traditionally created with pen and paper — by taking advantage of the company’s Surface tablet and Windows inking technology. Seahawks quarterback Russell Wilson, a long-time Microsoft spokesman, showed off the first-ever “Social Autograph” while appearing on Conan O’Brien’s late night show. Had a blast stopping by @ConanOBrien today. Hooked him up with the first ever Social Autograph on a @Surface #MicrosoftNFL pic.twitter.com/IweAhy8VOu — Russell Wilson (@DangeRussWilson) February 1, 2017 Microsoft also invited Saints quarterback Drew Brees,… Read More
Microsoft told GeekWire in August that having NFL players and coaches use the company’s Surface tablet on the sideline during games to review past plays is “the greatest technology integration in sports.” Bill Belichick would disagree. The New England Patriots head coach on Tuesday blasted the devices, telling reporters that he’s “done with the tablets.” Embed from Getty Images Belichick ripped Microsoft’s product, saying that “they’re just too undependable for me” and noting that he’s going back to the traditional printed black-and-white photos. “I’ve given them as much time as I can give them,” he said. “They’re just too undependable for… Read More
Richard Sherman doesn’t think much of Donald Trump’s comments about concussions in the NFL. GeekWire caught up with the Seahawks star after his appearance at an American Express local merchant event Friday in Seattle, just days after the financial giant extended its partnership with the NFL team. Asked about Trump, who called the NFL’s rules for concussions “soft” on Wednesday during a campaign rally, Sherman initially didn’t have much to say. But given how other players have ripped Trump for the comments — TIME called it “dangerous” — and Sherman’s recent monologue about player health in the NFL, he did have one response. “He’s… Read More
Whether it be on the sidelines during an NFL game, on the track during a NASCAR race, or on the TV via advertisements, sports fans have likely seen Microsoft’s branding or products appear in one form of another during the past few years. That’s because the tech giant is making a big investment in the sports world, highlighted by the 5-year, $400 million contract it signed with the NFL in 2013. Microsoft has since inked deals with the PGA Tour, NASCAR, Real Madrid, and many other organizations. While reporting from Atlanta at Microsoft Ignite last month, GeekWire spoke with two long-time Microsoft execs… Read More
ATLANTA, GA. — Most NFL followers are likely now familiar with the Microsoft Surface, given that the device has become a mainstay on sidelines as a training tool that players and coaches use to review past plays during games. It’s part of the $400 million deal Microsoft signed with the NFL back in 2013. But now the device is making its way into another sport: professional golf. In November of last year, Microsoft announced a three-year deal with the PGA Tour, and we’re starting to see partnership come to fruition on the golf course. GeekWire is in Atlanta, Ga., at East Lake Golf… Read More
