Amazon has reached a deal with the NFL to stream 10 Thursday Night Football games during the upcoming season for a reported $50 million, outbidding Google, Twitter and Facebook, according to reports by the Wall Street Journal and Recode. The company confirmed in an email to GeekWire that it has won the streaming rights to Thursday Night Football games, but official details are still forthcoming. Update: Amazon and the NFL issued a press release on Wednesday confirming the earlier reports. According to the reports, the Seattle-based e-commerce giant will stream the games exclusively to Amazon Prime members, who pay a $99/year fee to belong to… Read More
If Major League Baseball decides to put together an all-star team called the Internet Trolls, social media folks from the Seattle Mariners and Oakland Athletics could land spots on the squad. In a division rivalry that spilled onto Twitter, the two teams traded jabs with one another on Wednesday after the Mariners debuted their slate of commercials for 2017. It’s usually a joyful time in the Pacific Northwest, with the prospect of another “Light Bat”-style ad shining throughout the summer months. But the A’s came out swinging in an attempt to rain out a “Happy Felix Day” Tweet from the M’s, which showed of a new… Read More
Twitter today announced a two-year live streaming partnership with the National Lacrosse League (NLL), expanding its growing catalog of live streaming sports content. The company will stream one NLL game per week for the remainder of the 2017 season and the entire 2018 season, as well as part of the playoffs (division finals and best-of-three Champion’s Cup) each year. Twitter will also stream league-wide highlights on its platform and sell sponsorships for the stream, but it’s not clear how ad revenue will be split. The content is available to logged-in and logged-out users. “This is a historic broadcast relationship that will… Read More
If you’re looking to fill out a March Madness bracket online, ESPN and Yahoo are two platforms that likely come to mind. Now you can add Twitter to that list. The company today announced a new partnership with Wendy’s that will let users create NCAA basketball brackets directly through Twitter’s Direct Message platform. It’s the first time that Twitter is enabling bracket building through its site. Starting this Sunday, fans can create a bracket on Twitter. You can manually pick each game or use “Magic Bracket,” which automatically fills out the bracket based on personality quiz answers, or “Quick Start… Read More
Twitter is teaming up with some of the world’s top eSports companies as it continues to ink more and more live-streaming deals. The company today announced a global partnership with three leading eSports event operators — ESL, DreamHack, and Intel Extreme Masters — to livestream more than 15 eSports events and 1,500 hours of programming, including a weekly 30-minute show exclusive to Twitter. The partnership will kick off Saturday with Intel’s Katowice tournament streamed on Twitter for free. “Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are… Read More
