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Photos: Sounders and Xbox unveil new jersey kits with Forza Motorsport 7 branding

For the third year in a row, Seattle Sounders jerseys will feature a video game. Seattle’s MLS club will don new kits for Sunday’s home match against Los Angeles that promote Forza Motorsport 7, a new Microsoft game that debuts October 7 for Xbox One and PC. Microsoft Xbox has been a Sounders jersey sponsor since the team first entered MLS in 2009 and recently has used the partnership to promote its own games. In 2015, the Sounders wore special Halo 5 jerseys. A year later, players sported jerseys with Gears of War 4 branding. This year, it’s Forza Motorsport 7,… Read More

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What Uber’s new CEO learned from Pete Carroll and one of the worst sports disasters ever

Outgoing Expedia CEO Dara Khosrowshahi called leaving the online travel company to take over as Uber CEO one of the toughest decisions of his life this week. His words in an email to employees had us remembering another tough call, and one that Khosrowshahi himself wrote about back in 2015. After the Seattle Seahawks and head coach Pete Carroll shocked the sports world in Super Bowl XLIX, by attempting a pass at the goal line instead of running Marshawn Lynch for a chance to beat the New England Patriots, Khosrowshahi, like many fans, woke up the next morning and tried to make… Read More

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E-commerce vets raise $1.5M from top VCs and NFL players for sports jersey rental startup

A new Seattle startup backed by top venture capital investors and NFL stars is looking to change the way sports fans pay for jerseys with an e-commerce rental model that proved successful for tech companies like Netflix and Gamefly. Rep The Squad came out of stealth mode today, announcing $1.5 million in funding from Madrona Venture Group, Maveron, Aspect Ventures, and Curious Capital. Seattle Seahawks wide receiver Doug Baldwin; Detroit Lions wide receiver Golden Tate; Los Angeles Chargers lineman Russell Okung; and Seattle Mariners legend Edgar Martinez are also investors. Seahawks star cornerback Richard Sherman is a brand ambassador. Led… Read More

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Seattle Seahawks players talk about their experience wearing new high-tech Vicis helmet

NFL players notice something different with Vicis’ new helmet. Seattle-based startup Vicis has its high-tech helmet on the NFL playing field this month as several players are trying out a new way to protect their head from injury. As we reported earlier this month, a handful of Seahawks have been testing the Vicis helmet during practice and preseason games. Cliff Avril, a ninth-year defensive end who was named to the Pro Bowl last season, told GeekWire that he wanted to try something else that might help keep him safer on the field. He and his wife did some research and… Read More

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Floyd Mayweather-Conor McGregor fight delayed due to PPV outage

The highly-anticipated Floyd Mayweather-Conor McGregor is delayed due to cable system outages. A Showtime executive told ESPN that “capacity of cable systems around country are being overwhelmed” due to excessive demand. UFC.tv, which is streaming the fight, is also down. The PPV fight cost viewers $99. Being told of lots of PPV ordering issues. UFC app, cable providers. Potential disaster for the promoters. — Ariel Helwani (@arielhelwani) August 27, 2017 .@UFCFightPass customers: Due to overwhelming traffic you may be experiencing log in issues. This will be resolved shortly. — UFC (@ufc) August 27, 2017 NeuLion is streaming the event. A similar outage happened in… Read More

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