Vicis‘ football helmet just got more high-tech. The Seattle startup today announced a deal with sunglasses giant Oakley for a new “VICIS EDGE Shield” on its ZERO1 helmet that will be used in games by NFL and NCAA players this upcoming season. The shield uses Oakley’s Prizm technology that enhances detail and provides better clarity and contrast for football players. It was custom-designed for the ZERO1, which offers a wider field of view than traditional helmets. The companies call it the “first-ever co-developed football optics system.” “We saw an opportunity to partner with Oakley to help players elevate their performance via improved optics,”… Read More
Redfin is gearing up to go public on Friday, but the Seattle tech-powered residential real estate brokerage already has one big fan in its court. Diana Taurasi, the all-time leading scorer in WNBA history and three-time WNBA champion, likes to chill out with Redfin’s popular mobile app when she’s not draining three-pointers for the Phoenix Mercury. Taurasi says she can’t afford most of the houses she browses on Redfin, “but I really like to look.” And Taurasi, who was in Seattle for the WNBA All Star game this past weekend, was surprised to learn that Redfin is based in Seattle… Read More
The WNBA has a long ways to go to reach the popularity of other U.S. professional sports leagues. But new technology platforms like Twitter and FanDuel are becoming important growth tools for the 21-year-old organization as it looks to expand its marketing efforts around the world. WNBA Commissioner Lisa Borders was in Seattle this weekend for the WNBA All-Star Game, held in the Emerald City for the first time since the league launched back in 1997. She spoke to reporters before the game on Saturday at Key Arena and shed light on the league’s growth in recent years. Borders, who… Read More
Pete Carroll just can’t help himself: He can’t stop coaching, no matter the environment. That was the case even when the legendary head coach of the Seattle Seahawks appeared in front of a room of tech geeks and mobile marketing professionals on Thursday afternoon at the annual Postback conference in Seattle. Related: Seahawks coach Pete Carroll’s tech dream: Holographic robot players so the real ones don’t get hurt The high-energy 65-year-old football coach got so excited midway through the 30-minute fireside chat that he jumped out of his seat, and started coaching the crowd on the art of leadership. Audience… Read More
Could we one day see robot quarterbacks on the gridiron or automaton catchers behind home plate? One guy thinks that could be pretty cool. Seattle Seahawks coach Pete Carroll envisions a new world of sports where the athletes — helped through new technologies — don’t get hurt. Speaking at the annual Postback mobile marketing conference in Seattle Thursday afternoon, Carroll mentioned a high-tech future of sports. Tune CEO Peter Hamilton asked the legendary football coach about the one technology that he’d like to see developed sooner. “One thing that I look forward to is that someday sports will be played… Read More
