Amazon’s interest in sports has taken the tech giant from NFL stadiums to NHL hockey arenas and now onto the racetracks of Formula 1 as Amazon Web Services has played a key role in the design of new F1 race cars. The racing league revealed the next-generation car in a YouTube presentation on Thursday, and Amazon said in a blog post that the intent is to create more intense racing and excitement on the track through more aerodynamic vehicle design. AWS figured in the process by using Computational Fluid Dynamics and thousands of compute cores to run simulations of over… Read More
Add the WNBA to the list of professional sports leagues that Amazon wants to help showcase via its Prime Video streaming platform. Amazon and the WNBA reached a multi-year agreement giving Prime Video exclusive global streaming rights to 16 WNBA games per season. The deal will feature a streamed game each week during the regular season, as well as the inaugural Commissioner’s Cup game on Aug.12. It marks the first time Prime Video has exclusive global streaming rights to a women’s professional sports league and when coverage starts on May 29 for the game between the Atlanta Dream and New… Read More
It might seem like a no-brainer to pit the Super Bowl champion Tampa Bay Buccaneers and Tom Brady against “America’s team,” the Dallas Cowboys, in the opening game of the 2021 NFL season. But figuring out the matchups, locations and timing of the other 271 games takes a bit of computing power. The NFL leverages its partnership with Amazon Web Services to sort through some of the endless scenarios that come into play when figuring out how to match 32 teams across 17 games during an 18-week period, all while optimizing for fairness, travel, and availability of particular venues. The… Read More
Amazon and the National Football League have tacked on an extra year to a recent deal that makes Prime Video the exclusive home for “Thursday Night Football.” The reported $1 billion a year deal will now run 11 seasons and start with the 2022 season. The announcement came Monday as Amazon was taking part in the Interactive Advertising Bureau (IAB) NewFronts, where platforms pitch media buyers for ad dollars. The existing “Thursday Night Football” tri-cast package between Amazon, Fox and NFL Network, will now expire after this season. Prime Video will carry 15 games per year and one pre-season game per… Read More
Amazon is going deep in its relationship with the National Football League, signing on for a new 11-year deal that will make Prime Video the exclusive home of “Thursday Night Football.” The move was announced Thursday as part of the NFL’s long-term broadcast agreements, running from the 2023 to 2033 seasons. The new deal, alongside agreements with Fox, NBC, CBS and ESPN, is the NFL’s first all-digital pact with a media partner and reports put a hefty price tag on Amazon’s commitment. Sportico reported that Amazon effectively doubled the $660 million Fox was paying for “TNF” and will pay $1.3… Read More
