Amazon Web Services continues to expand its reach into the sports world. The latest deal, announced Tuesday, is with the PGA Tour, which will make AWS its official cloud provider. The pro golf organization will use AWS to process and distribute video footage to various platforms and services such as Every Shot Live, which debuts next week at The Players Championship, and TOURcast, an interactive way to track shots throughout a tournament. The PGA Tour will also migrate nearly a century of content to AWS. “Our collaboration with the TOUR will change the way that fans will be able to connect… Read More
Amazon Web Services is broadening its reach across the professional sports landscape, announcing a new partnership with the National Hockey League Wednesday to be the official cloud, artificial intelligence, and machine learning infrastructure provider for the league. AWS CEO Jassy, recently named as the future successor to Amazon CEO Jeff Bezos, said AWS will help the NHL with its digital transformation. This includes helping the league automate video processing and content delivery in the cloud; leveraging the Puck and Player Tracking (PPT) System; and building an enterprise video platform to aggregate video, data, and related applications into one central repository. The… Read More
Richard Sherman always talked a good game, and backed it up, especially during his years with the Seattle Seahawks. Now the cornerback for the San Francisco 49ers is talking gaming and more as he promotes Amazon’s Digital Week as part of the tech giant’s Prime Gaming platform. Digital Week, which runs until Saturday, allows Prime members to play their favorite games from Prime Gaming (previously Twitch Gaming) and the chance to receive exclusive in-game upgrades. Sherman will be on the Prime Gaming Show on Twitch on Thursday at 4 p.m. PT. For its part, Amazon donated $10,000 worth of toys… Read More
It’s trendy these days to turn to sports data analytics for a deep dive into how a team is set up to compete and what metrics make the most sense for how players perform in a game. For the Seattle Seahawks, that dive starts with a “data lake” built with Amazon Web Services. A data lake is a “centralized repository that allows organizations to store, govern, discover, and share all of their structured and unstructured data at any scale,” says Werner Vogels, chief technology officer at Amazon and author of a new blog post that should make any football fan… Read More
Amazon is taking its NFL streaming rights beyond “Thursday Night Football” and into the playoffs. The Wall Street Journal reported Wednesday that the tech giant has reached a deal to broadcast one of two new wildcard games added to the schedule this season. The agreement was reportedly announced to team owners during a video meeting. Amazon inked a multi-year streaming agreement with the NFL earlier this year to renew its partnership, which brings 11 games broadcast by FOX on television to an audience watching on Prime Video and Amazon-owned Twitch across a variety of sites, apps and devices. RELATED: Amazon streams ‘Thursday… Read More
