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‘Thursday Night Football’ to feature co-stream by hugely popular gamer ‘Ninja’ on Amazon’s Twitch

The Kansas City Chiefs and Los Angeles Chargers will show off their brand of “multiplayer entertainment” in a “Thursday Night Football” clash tonight. And one of the most popular gamers in the world will get in on the action by co-streaming the event on Twitch, the platform owned by Amazon. Tyler “Ninja” Blevins, who has more than 12 million followers on Twitch, will join in the fun for the last “TNF” game of the season. Other Twitch personalities such as Jericho, TimTheTatman, and GoldGlove will also co-stream to their followers. Co-streaming is just another feature Twitch unveiled for its broadcast of 11… Read More

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Amazon beefs up NFL streams with new stat overlays, merchandise store, football IQ tests

Amazon is adding more interactive features to its NFL game streams online, leveraging Prime Video features and its Twitch platform to give fans a new way to watch live football. As part of a two-year deal with the NFL, Amazon is streaming all 11 of its Thursday Night Football streams on Prime Video this season, starting with the Rams vs. Vikings game this week. The NFL streams, powered by Amazon Web Services, will be available to more than 100 million Amazon Prime members worldwide in more than 200 countries and territories on the Prime Video app for TVs, game consoles, and connected devices,… Read More

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Future of live sports? How Amazon streamed NFL games to 200 countries and 600 types of devices

Signal acquisition, content ingestion, transcoding, ad insertion, playback optimization, and end-to-end monitoring probably weren’t top of mind for NFL fans who watched Thursday Night Football this season on Amazon. But developing and implementing the technology required to stream live sports over the internet to millions of viewers in more than 200 countries at the same time is no easy task — and Amazon, for the most part, scored a touchdown with its first attempt at live football. The Seattle tech giant last week streamed its 10th Thursday Night Football game as part of a deal worth a reported $50 million… Read More

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